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Based on the creative brief and information gathered in the strategy stage, the project will then move to the design phase. It is at this stage that design mock ups are created and presented for feedback to establish a custom or template design that meets the goals for the new website. Design mockups may include homepage designs, multiple internal page designs, desktop views, and mobile views.
20%Once the site has been developed it then goes to a beta testing stage. The opportunity is given to the client to share the site with the necessary stakeholders for review and feedback in a password-protected location. Testing is also conducted during this stage to ensure the site is optimized across multiple browsers, screens and mobile devices and ensure the site is performing as it should prior to launch.
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Using the approved design, site architecture, technical brief and sitemap the project then moves to the development stage. This is where the website comes to life and all the elements of the site come together to produce a high quality website. There is little client involvement at this stage of the project, but a good portion of the timeline will be required for this stage. If custom web applications and integrations are required within the site, the timeline for this phase can stretch even longer.
Upon approval from the beta stage, the new website is then launched with no interruption to the current site. The launch process can be simple and quick, or can be more complex depending on what is involved for the client.
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